I help businesses replace clunky software, manual work, and tired websites with tools made for the way you actually work.
Most businesses don't need more tools. They need the right ones, wired together and built for how they actually work. That's what I do.
Software that runs your business
Customer portals, booking and intake, internal dashboards, scheduling tools, built around the way you already work. Replace the spreadsheets and clunky software you’ve outgrown.
Sites that bring in work
Fast, modern websites paired with the ads, creative, and promotion to actually drive traffic. Mobile-first, ranks on Google, and gets in front of the customers you want.
Hours back in your week
Connect the tools you already use, like CRM, email, scheduling, payments, and spreadsheets, so the busywork runs itself. Add AI where it actually saves time, not just where it sounds cool.
You talk to me directly. I do the work. No salespeople, no junior handoff, no $20k “discovery phase” before anything gets built.
We start with a short paid kickoff. By the end of the week you'll see exactly what we're building, what it costs, and what it does for your business, even if we don't keep working together.
No slide decks, no monthly status emails. You get a working version in your browser each week and tell me what to change. Fast feedback, no surprises.
When it launches, it actually works, and your team knows how to use it. I'll walk everyone through it and make sure it fits into the day-to-day.
You own the website, the accounts, the everything, from day one. Need a hand after launch? I'm an email away.
SofC is run by Sam Merrill, a builder who's spent years making software that teams and businesses actually use day-to-day.
I started SofC because the best work happens when one person owns the whole thing: understanding your business, building the fix, and being around when something needs to change. No layers, no handoffs, no excuses.
30-minute call. Tell me what's slowing you down. I'll tell you straight whether I can help, and what it would look like if I did.